Brand Story

LIORQUE · Brand Story
Every brand begins with something small.
2017 | On an ordinary afternoon, three Chinese characters "乐奥琪" were written on a whiteboard. This was the beginning — a seed of joy, quality, and creativity.



2018 | Looking to the future, we created LIORQUE from the pronunciation of "乐奥琪". It waited quietly for four years, like a promise kept in time.

2022 | When building our official website, Chinese characters couldn't be used as a domain. LIORQUE, after four years of waiting, was perfect — matching pronunciation, unique spelling, and available domain. liorque.com was registered, and LIORQUE became a real brand.



2023 | LIORQUE was trademarked, protecting our investment and reputation.

2025 | Our original inspiration "乐奥琪" was also registered as a trademark. Dual trademarks complete, our brand heritage is now whole.



From three words to dual trademarks. No miracles — just dedication.